We know that Help for the Holidays is a great movie, but we are not the only one. 🙂 The Christmas movie performed really well on Sunday, drawing 3.6 million viewers, which makes it #2 on the 8 pm time slot after NCIS. It also had a rating of 0.7 in the very important 18-49 group. Thats also better than last weeks Christmas movie from Hallmark with 3.3 million and a 0.5 rating. In general the Hallmark Channel has a really good run with their “Countdown to Christmas” movies.
Update: New infos tell that Help for the Holidays was the #1 program on Sunday,the #1 cable movie of the week with a 3.0 rating and over 5.6 million views and Hallmark’s most watched original movie of the year.
“Help for the Holidays” was the #1 cable program of Sunday and the #1 cable movie of the week. Among the core demographic of W25-54 rating, “Help for the Holidays” ranked as the #2 cable movie and the #5 telecast of the Sunday in addition to the #3 cable movie of the week. In the Sun 8-10p time period, the movie placed in the top 5 for HH and key demo ratings, including #1 in HH (3.0 rtg), #1 in P2+ (1.7 rtg), #2 in W25-54 (1.8 rtg), #2 in A25-54 (1.3 rtg), and #3 in W18-49 (1.3 rtg). In household and total viewer impressions, “Help for the Holidays” delivered #1 in HH (2,617,000), #1 in P2+ (3,639,000), #3 in W25-54 (828,000), and #3 in A25-54 (1,189,000). The Sunday premiere of “Help for the Holidays” boosted Hallmark Channel to be the #1 rated cable network in prime time among households (2.7 HH rtg) and the #1 rated cable network for day among households (1.5 rtg), W25-54 (.8 rtg), and A25-54 (.7 rtg). The film now claims the distinction as Hallmark Channel’s most watched original movie of the year among W25-54, A25-54, and total viewers, and the 2nd highest-rated original movie of the year among households.
Looks like it was a real success. 🙂